  "Although we had grown and been successful in this exciting but challenging business, we wanted to go further. With Lake Capital's partnership, our expanded resources are allowing us to create more extensive full-range marketing campaigns that meet our clients' needs for services and increasingly integrated marketing efforts." Rick Eiserman, Chief Executive, Engine Group (North America) |
Lake Capital made a strategic investment in Engine in September 2014 and combined this with two of its existing portfolio companies, ORC International and Trailer Park. The combined entity is now known as the Engine Group. Engine is a global, multi-disciplined marketing services platform with leading-edge digital capabilities. Engine is a unique, diversified end-to-end agency that integrates capabilities across 1) Business insights: market research and data analytics, 2) Creative and marketing execution services: advertising, strategy, branding, public relations, social & mobile, sponsorship, events, customer relationship management and specialized marketing and 3) Digital media buying and execution capabilities: managed services, audience targeting, media buying, ad viewability, data analytics, and campaign reporting. Engine serves Fortune 500 and other clients in the consumer, financial services, information technology and telecommunications, healthcare and public services industries. Visit us at https://big-village.com.
  Viamedia is the leading independent provider of outsourced local advertising sales services specializing in selling Designated Market Area (DMA)-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications companies. It has developed relationships with thousands of local advertisers and sells advertising airtime on national networks such as ESPN, MTV, Discovery, CNN and TNT. Headquartered in Lexington, KY, Viamedia has approximately 150 employees. Currently, Viamedia reaches over 800 thousand video subscribers through its operator partnerships and operates in 65 of the 210 DMAs within the U.S. Lake Capital made a strategic investment in Viamedia in December 2010. Management and Lake Capital seek to broaden Viamedia’s independent sales organization as well as expand its advertising product portfolio. Visit us at www.viamediatv.com.
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