"Although we had grown and been successful in this exciting but challenging business, we wanted to go further. With Lake Capital's partnership, our expanded resources are allowing us to create more extensive full-range marketing campaigns that meet our clients' needs for services and increasingly integrated marketing efforts."

Rick Eiserman,
CEO, Engine Group (North America)

Driveline Retail, the fastest growing non-brokerage full-service merchandising agency in the United States, provides the largest national network of more than 14,000 experienced W-2 merchandisers with a coverage model of more than 200,000 retail locations across virtually all retail channels. Driveline covers an average of 80,000 retail locations weekly; including Dollar General, Lowe's, Walgreens and others, providing a full spectrum of merchandising services ranging from basic merchandising such as audits, zoning to complex merchandising programs such as on-shelf availability management, category resets, large team resets and large scale heavy projects such as new stores sets, remodels, relocations and closures. Proprietary patent pending technology provides unparalleled visibility and ROI management tools to Driveline clients. This technology is utilized by some of the largest retailers in the United States and their suppliers to manage execution as well as fully optimize retail space.

In July 2004, Lake Capital invested in Storecast Merchandising Corporation, a national provider of merchandising services to retailers and consumer product manufacturers. After acquiring six additional companies, the company rebranded in 2007 to the consolidated brand of Driveline Retail.

Driveline is headquartered in Dallas, TX with satellite offices in Irving, TX, Charlotte, NC and Nashville, TN.

Visit us at http://www.drivelineretail.com.


Lake Capital made a strategic investment in Engine in September 2014 and combined this with two of its existing portfolio companies, ORC International and Trailer Park. The combined entity is now known as the Engine Group. Engine is a global, multi-disciplined marketing services platform with leading-edge digital capabilities. Engine is a unique, diversified end-to-end agency that integrates capabilities across

1) Business insights: market research and data analytics, 2) Creative and marketing execution services: advertising, strategy, branding, public relations, social & mobile, sponsorship, events, customer relationship management and specialized marketing and 3) Digital media buying and execution capabilities: managed services, audience targeting, media buying, ad viewability, data analytics, and campaign reporting.

Engine serves Fortune 500 and other clients in the consumer, financial services, information technology and telecommunications, healthcare and public services industries. It has main offices located in London, New York, Hollywood, Princeton, Cincinnati, Shanghai, Hong Kong, Singapore and Australia 

Visit us at www.theenginegroup.com.

Visit us at www.orcinternational.com.

Visit us at www.trailerpark.com.


Leonardo is the leading end-to-end provider of online media production and distribution solutions for the hotel and travel industry. Leonardo helps hotel and travel companies enhance their online marketing through rich visual content including still images, videos, 360º virtual tours and Flash presentation. Leonardo’s Vscape® platform allows hotels to manage and distribute their rich media content on the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep, Sabre Travel Network, Galileo and Worldspan.  Leonardo’s Vscape media distribution platform is utilized by more than 35,000 hotels from dozens of major hotel chains and resorts from brands and management companies, including Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Marriott, Outrigger, Radisson, Regent, Sheraton, Sol Meliá, W, Westin and Wyndham.

In April 2008, Lake Capital made a strategic investment in Leonardo. Leonardo plans to use the financing and strategic resources that Lake Capital brings to expand into complementary travel-related verticals and accelerate its growth in North America and overseas. 

Visit us at www.leonardo.com.


Viamedia is the largest independent sales organization of local advertising services for U.S. cable and telecommunications service providers. The company sells advertising on national networks such as ESPN, MTV, Discover, CNN, TNT and FOX News to over 12,000 unique local, regional and national advertisers on behalf of leading video service providers including Verizon, WOW!, RCN, Knology, SureWest, Frontier and Jackson Energy. Founded in 2001, Viamedia has grown to over 350 employees in 77 designated market areas. The company reaches approximately 2.6 million video subscribers through its operator partnerships.

Lake Capital made a strategic investment in Viamedia in December 2010. Management and Lake Capital seek to broaden Viamedia’s independent sales organization as well as expand its advertising product portfolio.  Viamedia is headquartered in Lexington, KY. 

Visit us at www.viamediatv.com.