Working to improve return on client advertising investments, this direct response television marketing firm offers strategic marketing consulting and production services that drive and support TV-based, front-end, retail, and Internet sales, and increase response of other media.

"We're helping create an entirely new kind of advertising and marketing - replacing the old methods that left clients guessing as to the success of their campaigns, with a new kind of accountable advertising that lets them know on a daily basis how their creative strategies and media are performing.

We joined with Lake Capital, because they not only see the vision, but they have the expertise and resources to help us quickly achieve our growth objectives. Lake Capital respects and listens to us as industry professionals and uses its experience and capital to help us craft strategies that build on previous successes."

Timothy O'Leary,
Respond2 Communications CEO

Randy Wilson


Randy Wilson is the current President and Chief Technology Officer of Driveline. In addition to his customer-centric philosophy, Randy brings a wealth of merchandising and technology expertise to Driveline.

Prior to his role with Driveline, Randy was the President of Driveline Retail Services (previously TST), an add-on acquisition Driveline consummated in 2006. Randy purchased TST from MD Building Products in 2000 after developing the company's technology while working for MD. Prior to running TST, he spent five years in various roles at MD, ranging from controller to Vice President of IT. In addition, Mr. Wilson was CFO of Century Group and held financial positions within Carson Machine and Smith & Nephew.

Mr. Wilson has a B.A. in Accounting from East Central Oklahoma State University and is a CPA.

Debbie Klein   

Debbie Klein


Debbie began her agency career as a strategist, becoming head of planning at WCRS in 1999. Not content with leading on clients including BMW, MINI and Sky, she was a founding partner in the buyout of WCRS in 2004 that eventually led to the creation of the Engine Group.

She took charge of WCRS a year later, and ran the agency for three years before moving on to become Chief Executive of Engine Europe in June 2008. During this time she has welcomed a number of new companies into the group, with head count now numbering more than 850 in the UK alone.

In January 2016, Debbie's remit was extended to include Asia Pacific. She now oversees Engine's offices in Melbourne, Sydney, Hong Kong, Singapore and Shanghai in addition to her existing UK and European responsibilities. Shortly afterwards, she was named as one of Ad Age's Women to Watch in their inaugural list of female industry leaders in Europe.


Lisa Weinstein


As CEO of Engine Media Group, Lisa is leading the creation of a tech-enabled, data-driven, modern media offering which can redefine the potential for media services today and for the future.

Before joining Engine Group, Lisa served as President of Global Digital, Data & Analytics, at Starcom MediaVest Group (SMG) where she was instrumental in pioneering new ways to leverage online, mobile, social and search, as well as the data those media generate. She served as the digital guide for some of the biggest marketers in the world, including Coca-Cola, P&G and Kraft, and, in doing so, helped these brands and others create a whole new category of consumer experiences.

Lisa has earned accolades including the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain’s Chicago Business 40 under 40, Advertising Age Media Maven, Advertising Women of New York’s Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders.




Rick Eiserman


As CEO of Engine Group USA, Rick is responsible for overseeing the North American offices of our businesses including Deep Focus, Partners Andrews Aldridge, Moment Studio, Synergy, and ORC International.

Rick also serves as the CEO of Trailer Park, Engine's 550+ employee, Hollywood-headquartered, content marketing and production agency. Under his leadership, the agency continues to break new ground for a diverse portfolio of blue chip clients including Apple, Disney, Fiat/Chrysler, Microsoft, and Warner Bros.

Prior to joining Engine Group, Rick spent the majority of his career running and building integrated marketing communication agencies, including Young & Rubicam, SoCal and BrandBuzz NY.



Paolo Boni


Paolo Boni joined VFM in October 2001 and is responsible for setting the Company's vision and strategic direction, as well as evangelizing VFM's unique value proposition to the world. Under Paolo's leadership, VFM has become the leading provider of rich media content production and distribution solutions to the hotel and travel industry, with over 10,000 hotels and tens of thousands of travel and travel related website partners worldwide. Paolo is a frequent public speaker and panelist at major travel conferences on subjects relating to online travel marketing and rich media in travel. Paolo is a former Partner with Davies, Ward & Beck (now, Davies, Ward, Phillips & Vineberg LLP), a leading Canadian business law firm, practicing primarily in the areas of securities and corporate law with an emphasis on corporate finance, mergers and acquisitions. Paolo holds an LL.B. from Osgoode Hall Law School (1993) and a B.A. Economics from McGill University (1989).


Mark S. Lieberman



Mark Lieberman came to Viamedia as President and Chief Executive Officer in January 2014 after an extensive career in the media and technology industry. Prior to Viamedia, Mark was the Co-Founder and CEO at TiVo Research & Analytics (TRA, Inc.), a leading media analytics, software and research technology firm. (TRA was acquired in July of 2012 by TiVo.) Before TRA, Mark was involved in running a number of companies: Managing Director of Hudson Abel Partners LLC, a boutique media and technology investment bank; Chairman/CEO of IVT, an e-communications software company; President of About.com Ventures; Executive Vice President of Reed Elsevier Business Information (overseeing Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines), founder of Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider. Mark also served in the Bush (41) Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit. Mark currently serves as Non-executive Chairman of the Board of directors of Rightster, Inc. (LSE:RSTR), a UK-based online video syndication company, as well on the board of advisors of Adfin, Inc., a real time insights company for programmatic online advertising. Mark’s long commitment to charity includes serving as Vice Chairman of the UJA Entertainment, Communications and Media division, board member of the National Jewish Center for Learning and Leadership, board member of the Tufts University Entrepreneurial Leadership Program.


William C. McMullen, III


Mr. McMullen joined WBB in 1994, following a distinguished 27-year career in the U.S. Marine Corps. He was promoted to Vice President in 1997 and to Senior Vice President in 1999. He assumed the position of Chief Operating Officer in 2002, and President and Chief Executive Officer in 2008. During his tenure with WBB, he was the chief architect for developing and implementing corporate-wide policies, procedures and analytics to support the company’s rapid growth over the last 15 years. He most recently led the company through a capitalization event where WBB was bought by Lake Capital, a Chicago-based Private Equity firm and a coincident merger with NetStar-1, a Rockville-based government contractor. The merger has the two enterprises moving forward under the WBB brand with Mr. McMullen remaining as the CEO of the combined companies.

During his Marine Corps career, Mr. McMullen held a number of operational and staff positions, including Commanding Officer, 11th Marine Expeditionary Unit (Special Operations Capable); Deputy, Aviation Plans, Policies, Budget and Legislative Affairs at Headquarters, U.S. Marine Corps; and Commanding Officer, Marine Fighter/Attack Squadron 235. His tours included ground combat operations in Vietnam as part of the 3rd and 1st Marine Divisions, air combat operations in Desert Storm with VMFA-235/MAG-11 and contingency operations in Somalia, Rwanda and Burundi, Africa with the 11th MEU (SOC). He is a graduate of the Marine Corps Command and Staff College and the Naval War College. His awards include the Legion of Merit with Combat V and 2 gold stars in lieu of 2nd/3rd awards, the Bronze Star Medal with Combat V, Air Medal Numeral 5, and Single Air Medal with Combat V.

Mr. McMullen graduated from National University with a B.S. in Business Administration. He also holds an M.A. in National Security Affairs from the Naval War College and an M.S. in Management from Salve Regina University in Newport, RI. He currently resides in Leesburg, VA with his wife Holly and two youngest children, Tess and Sophie.