Testimonial
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Working to improve return on client advertising investments, this direct response television marketing firm offers strategic marketing consulting and production services that drive and support TV-based, front-end, retail, and Internet sales, and increase response of other media.

"We're helping create an entirely new kind of advertising and marketing - replacing the old methods that left clients guessing as to the success of their campaigns, with a new kind of accountable advertising that lets them know on a daily basis how their creative strategies and media are performing.

We joined with Lake Capital, because they not only see the vision, but they have the expertise and resources to help us quickly achieve our growth objectives. Lake Capital respects and listens to us as industry professionals and uses its experience and capital to help us craft strategies that build on previous successes."

Timothy O'Leary,
Respond2 Communications CEO
  

Randy Wilson

 

Randy Wilson is the current President and Chief Technology Officer of Driveline. In addition to his customer-centric philosophy, Randy brings a wealth of merchandising and technology expertise to Driveline.

Prior to his role with Driveline, Randy was the President of Driveline Retail Services (previously TST), an add-on acquisition Driveline consummated in 2006. Randy purchased TST from MD Building Products in 2000 after developing the company's technology while working for MD. Prior to running TST, he spent five years in various roles at MD, ranging from controller to Vice President of IT. In addition, Mr. Wilson was CFO of Century Group and held financial positions within Carson Machine and Smith & Nephew.

Mr. Wilson has a B.A. in Accounting from East Central Oklahoma State University and is a CPA.
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Jim Hoefflin   

Jim Hoefflin

 

Jim Hoefflin has served as President and Chief Executive Officer for Empower Software Solutions since May 2012, after serving as President and Chief Operating Officer of Empower since January 2012. Prior to Empower, Jim served as a Partner and COO for Hanson Dodge Creative, and in a number of executive leadership roles for RedPrairie Corporation, including Executive Vice President of Products and Marketing, Chief Technology Officer, Chief Marketing Officer, Warehouse Management Systems Business Unit President and COO and SVP of Implementation Services. Prior to RedPairie Corporation, he co-founded Software Architects, Inc. which was sold to McHugh Software International in 1998.

Mr. Hoefflin has more than 25 years of experience in the software and consulting industries, as well as 10 years of experience in mergers and acquisition. He serves on the Board of Empower Software Solutions, and as an outside director for Hanson Dodge Creative.
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Carl Lampart

 

Carl Lampart joined intraFUSION in February of 2001 as Senior Vice President and Chief Operating Officer and was promoted to President and Chief Executive Officer in July of 2008. Carl is dedicated to the company's growth and vision of providing alternate site care and management services to the physician community. Carl continues to explore new opportunities for the organization to expand its business offerings into multiple settings while continuing to focus on the highest level of patient care and positive financial outcomes for the healthcare community.

Prior to joining intraFUSION Carl spent 14 years in various roles in alternate site healthcare organizations throughout the US. Carl was a regional Vice President for Coram healthcare, a national home infusion company specializing in alternate site care. Prior to that role Carl was an area reimbursement manager for Apria healthcare, the largest home respiratory and durable medical equipment supplier in the nation.

Carl earned a B.S. in Business Administration from the University of Maryland, University College
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James Harris

 

Chief Executive Officer Jim Harris founded OMN with Chief Financial Officer Tim Donmoyer, who was CFO of an earlier, successful Lake Capital investment and, previously, CFO of Eller Media, and Paul Simon, who was general counsel at Universal Outdoor Media.

Jim has held advertising, marketing and consulting executive roles for almost 20 years. After beginning his career in account management with DDB Needham and brand management at Miller Brewing Co., Jim became a consultant in 1992, leading marketing and strategy engagements for clients including Audible, Citibank, Excite, FOX, Gillette, Google, Hyatt Hotels, Miller Brewing, the National Football League, and Sam Zell's Equity Group Investments. In 1998, Jim was founding EVP of sales and marketing for Allied Riser Communications, a commercial office property and venture backed data-communications services provider, with Equity Office Properties and 12 other major real estate companies as investors. The company went public in 1999 and was acquired by Cogent in 2002. Later, Jim became a founding partner of management consultancy Z Group (now Zyman Group) and CEO of ThoughtStep, Inc.

Jim received a BA (high honors/history) from the University of Michigan and Masters of Management from Kellogg Graduate School of Management at Northwestern University.

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Simon Kooyman

 

A well-respected leader with over 16 years of experience in market research, Simon Kooyman is accountable for the strategic direction of the Company and overseeing business growth across the world. Prior to joining ORC International, he was CEO of Knowledge Networks, a venture fund-backed market research firm that was sold to GfK in January 2012.

Earlier, he served as Chairman and Chief Executive Officer of Ipsos North America, and President of the VNU Marketing Information Entertainment Group. A native of The Netherlands, Mr. Kooyman has an MBA from Vlerick University (Louvain, Belgium).

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Michael Myers

 

Michael Myers Is the current President and Co-founder of Dynamic Physical Therapy, a leading provider of physical and occupational therapy, servicing the Pennsylvania and Delaware areas, where it has been ranked the #1 Physical Therapy center for the past nine consecutive years.

Prior to Dynamic Physical Therapy, Mr. Myers spent 25 years in the woman’s apparel industry in various marketing and managerial positions as well as being President, Owner and CEO of Gloria Vanderbilt Sportswear, a licensee’ from the Murjani Group, which also owned Tommy Hilfiger.

Mr. Myers has a back-ground in Education where he was a former high school Principal and a recipient of the prestigious MOTT Foundation fellowship.

Mr. Myers graduated from the University of Nevada Las Vegas, where he obtained a Masters in Business and specialist Degree in Education.

 

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Mark Smith

 

Mark Smith is President and CEO of Soil Safe, a leading environmental service provider focusing on the treatment and recycling of contaminated soil. For the past two decades, cleaning up our environment has been a welcomed challenge for Mark. From remediation and closure of large Superfund sites to award-winning management of major DOE, DOD and EPA environmental programs, he brings over twenty years of environmental and construction industry experience to the Soil Safe team.

Prior to joining Soil Safe in 2005, Mark worked with Kiewit Construction, Westinghouse Environmental, and WRS Infrastructure & Environment, where he served in numerous capacities including Project Engineer, Project and Program Manager, Business Line Manager and Chief Operating Officer. Over the course of his career, Mark has been responsible for the successful management and performance of hundreds of environmental and construction projects and major government cleanup programs across the country. Mark holds a BS in Geological Engineering from the University of Utah.

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Rick Eiserman

 

Rick Eiserman is the new CEO of Trailer Park Inc. Prior to joining Trailer Park, Rick was North America managing partner at Young & Rubicam Brands Southern California and YRB's Global Client Partner on both the Land Rover and Mattel businesses.

In his role of managing partner of YRB SoCal, Rick ran a 200+ employee agency spanning digital, direct, events, promotions, advertising and viral. After overhauling the operation in early 2006, the office went on to exceed forecast by over 30% and serve as the lead growth engine for Y&R Advertising in the US. Under Rick's leadership, the agency won over $150 million in new billings for 2007 alone, adding Toshiba Computers, Jenny Craig and Accenture Global / Digital.

Prior to moving to Irvine in February of 2006, Rick was CEO and a founding member of BrandBuzz in New York City. BrandBuzz, launched in 1999 as a standalone division within Y&R Inc., grew to a 65-person full service agency delivering a full range of discipline expertise. After overhauling the creative and strategic planning resources of the company in mid 2004, Rick led BrandBuzz on a path of explosive growth -- delivering 35% YOY growth behind multiple new business wins including the US consolidation of LG Mobile/Appliances/Electronics, MSN, NBA, Pella Windows, Green Mountain Coffee and Burt's Bees.

During his career, Rick has had the pleasure of leading multiple client businesses, most notably Land Rover Global, LG North America and the NBA. Rick has also been a guest speaker on CNN's Showbiz Tonight and CNBC's Kudlow & Cramer.

A creative at heart and a practicing painter, Rick received his Bachelor of Science in advertising from the Art Institute in Southern California. Rick is married with two children in Laguna Hills, CA.

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Paolo Boni

 

Paolo Boni joined VFM in October 2001 and is responsible for setting the Company's vision and strategic direction, as well as evangelizing VFM's unique value proposition to the world. Under Paolo's leadership, VFM has become the leading provider of rich media content production and distribution solutions to the hotel and travel industry, with over 10,000 hotels and tens of thousands of travel and travel related website partners worldwide. Paolo is a frequent public speaker and panelist at major travel conferences on subjects relating to online travel marketing and rich media in travel. Paolo is a former Partner with Davies, Ward & Beck (now, Davies, Ward, Phillips & Vineberg LLP), a leading Canadian business law firm, practicing primarily in the areas of securities and corporate law with an emphasis on corporate finance, mergers and acquisitions. Paolo holds an LL.B. from Osgoode Hall Law School (1993) and a B.A. Economics from McGill University (1989).

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Mark S. Lieberman

 

Mark Lieberman came to Viamedia as President and Chief Executive Officer in January 2014 after an extensive career in the media and technology industry. Prior to Viamedia, Mark was the Co-Founder and CEO at TiVo Research & Analytics (TRA, Inc.), a leading media analytics, software and research technology firm. (TRA was acquired in July of 2012 by TiVo.) Before TRA, Mark was involved in running a number of companies: Managing Director of Hudson Abel Partners LLC, a boutique media and technology investment bank; Chairman/CEO of IVT, an e-communications software company; President of About.com Ventures; Executive Vice President of Reed Elsevier Business Information (overseeing Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines), founder of Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider. Mark also served in the Bush (41) Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit. Mark currently serves as Non-executive Chairman of the Board of directors of Rightster, Inc. (LSE:RSTR), a UK-based online video syndication company, as well on the board of advisors of Adfin, Inc., a real time insights company for programmatic online advertising. Mark’s long commitment to charity includes serving as Vice Chairman of the UJA Entertainment, Communications and Media division, board member of the National Jewish Center for Learning and Leadership, board member of the Tufts University Entrepreneurial Leadership Program.

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William C. McMullen, III

 

Mr. McMullen joined WBB in 1994, following a distinguished 27-year career in the U.S. Marine Corps. He was promoted to Vice President in 1997 and to Senior Vice President in 1999. He assumed the position of Chief Operating Officer in 2002, and President and Chief Executive Officer in 2008. During his tenure with WBB, he was the chief architect for developing and implementing corporate-wide policies, procedures and analytics to support the company’s rapid growth over the last 15 years. He most recently led the company through a capitalization event where WBB was bought by Lake Capital, a Chicago-based Private Equity firm and a coincident merger with NetStar-1, a Rockville-based government contractor. The merger has the two enterprises moving forward under the WBB brand with Mr. McMullen remaining as the CEO of the combined companies.

During his Marine Corps career, Mr. McMullen held a number of operational and staff positions, including Commanding Officer, 11th Marine Expeditionary Unit (Special Operations Capable); Deputy, Aviation Plans, Policies, Budget and Legislative Affairs at Headquarters, U.S. Marine Corps; and Commanding Officer, Marine Fighter/Attack Squadron 235. His tours included ground combat operations in Vietnam as part of the 3rd and 1st Marine Divisions, air combat operations in Desert Storm with VMFA-235/MAG-11 and contingency operations in Somalia, Rwanda and Burundi, Africa with the 11th MEU (SOC). He is a graduate of the Marine Corps Command and Staff College and the Naval War College. His awards include the Legion of Merit with Combat V and 2 gold stars in lieu of 2nd/3rd awards, the Bronze Star Medal with Combat V, Air Medal Numeral 5, and Single Air Medal with Combat V.

Mr. McMullen graduated from National University with a B.S. in Business Administration. He also holds an M.A. in National Security Affairs from the Naval War College and an M.S. in Management from Salve Regina University in Newport, RI. He currently resides in Leesburg, VA with his wife Holly and two youngest children, Tess and Sophie.

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