Working to improve return on client advertising investments, this direct
response television marketing firm offers strategic marketing consulting
and production services that drive and support TV-based, front-end,
retail, and Internet sales, and increase response of other media.
"We're helping create an entirely new kind of advertising and
marketing - replacing the old methods that left clients guessing as
to the success of their campaigns, with a new kind of accountable advertising
that lets them know on a daily basis how their creative strategies and
media are performing.
We joined with Lake Capital, because they not only see the vision, but
they have the expertise and resources to help us quickly achieve our
growth objectives. Lake Capital respects and listens to us as industry
professionals and uses its experience and capital to help us craft strategies
that build on previous successes." Timothy O'Leary,
Respond2 Communications CEO |
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Engine's first global chief executive, Kasha Cacy oversees the company's 17 offices across North America, the UK, Europe and Asia Pacific. She leads Engine's data-driven marketing solutions offering, helping drive business growth for brand, publisher and agency partners.
With more than 20 years experience spanning media, data and analytics, direct marketing, content and consulting, Kasha is key in building upon Engine's differentiated offering of data, insights, content, distribution and technology. She works with regional leadership and teams to uncover new ways to reach consumers and help clients make sense of an increasingly complicated digital and data-driven ad business.
Kasha joined Engine from IPG's UM, where she served as U.S. CEO. Prior to UM, she held positions at McCann Erickson, Ogilvy, Cheil Communications, Wunderman and Accenture. She is particularly passionate about how science drives art and how data fuels content, creative and strategy.
Her industry accolades include: Adweek Media All-Star, Adweek 50's "Most Indispensible Executives", Adage Women to Watch, and She Runs It (formerly Advertising Women of New York)'s Impact and Working Mother of the Year Awards.
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David Solomon, a 17-year Viamedia veteran, was promoted to President and Chief Executive Officer in December 2020. David brings more than 20 years of experience in advertising sales including print, long-form media solutions and cable television spot sales. His cable television sales experience began with TeleCable in Lexington, Kentucky. Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising. Before joining Viamedia in 2003, he was general sales manager for Insight Media and Comcast Spotlight. Among David's many achievements was ensuring that Viamedia was the first company to represent and sell dynamic ad insertion by integrating with the latest ad serving technology companies for its 60 MVPDs. A graduate of the University of Kentucky, David participates in numerous civic and charitable associations and is active in supporting Kentucky's Sunrise Children's Services, which assists abused, abandoned or neglected children.
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