
Lake Capital invested in Hollywood-based Trailer Park in 2005.
Trailer Park is a full-service provider of creative
marketing to clients in film, television, and home
entertainment. It specializes in producing trailers,
teasers, television spots, and print ads for major
motion picture studios and cable television networks, along with music, graphics,
title design, and advertising and editorial materials.
The company maintains strong relationships with all
of the major Hollywood studios.
At the end of 2005, Lake Capital helped Trailer Park
merge with Creative Domain, the leading provider of
creative marketing services to studio clients for
home entertainment products, including movies being
released on DVD and video games. In July 2007, Lake Capital assisted Trailer Park
with its merger with Art Machine, an award-winning design firm specializing in print marketing
campaigns for theatrical, home entertainment, publicity, gaming, and cable properties.
With the two mergers, Trailer Park is now the largest creative
services company in the industry, with the biggest
reach and the only company that can handle every single
piece of a marketing campaign. In a fragmented industry
where piracy is one of the top concerns of the studios,
the "one-stop shop" concept has increasing resonance
with clients who want to keep tight control of their
productions. Moreover, the ability to oversee every
aspect of a campaign allows Trailer Park to bring
unity to its work and establish a cohesive "brand"
for each one of its clients' productions.
With its size and breadth, Trailer Park has become
"delivery agnostic" as to how it crafts solutions for
its clients. The company now has the resources to
not only stay on top of all of the latest technology
trends, creating web sites and mobile campaigns for
its clients in addition to traditional trailers, but
also is able to invest, with resources provided by
Lake Capital, in anticipating changes that will be
critical to marketing its clients' productions.