Mill Valley, CA

In 2006, Lake Capital invested in Haggin Marketing, a San Francisco Bay area-based direct marketing agency primarily offering direct mail, catalog marketing, FSI and other retail marketing services. Lake Capital partnered with management to build through organic initiatives and acquisitions a leading direct marketing services provider of integrated multi-channel campaigns.

Less than two years after Lake's initial investment in the company, Haggin has acquired three complementary companies to enhance its business-to-business and business-to-consumer direct marketing capabilities by offering its clients a more integrated end-to-end solution that maximizes return on marketing investment.

Haggin plans to use additional financial resources to further develop its full-service agency model by continuing to broaden its service offerings, opening additional offices and acquiring complementary agencies.