Trailer Park is a leading, international provider of entertainment marketing creative services, including trailers, TV spots, and print advertising for movies, TV productions, and home entertainment products. In spite of the company's recent merger with one of its largest competitors, neither company had an HR department or formal HR processes and policies. The Lake PCS team has recently worked on:

• Completing the integration of a major acquisition
• An historical financial analysis
• Development of a long-term growth strategy
• HR Director search
• Division Head search
• IT Manager search
• HR support search

www.trailerpark.com

NAL Worldwide is a non-asset-based third-party logistics services provider. The company was a "carve-out" of a publicly-traded parent that provided all administrative functions. Moreover, NAL had no formal sales force and saw itself as service provider to other divisions of its former parent. Upon initial investment, the Lake PCS team immediately launched several critical initiatives that had been identified in the due diligence process:

• Systems transition from former parent's finance and HR systems
• Benefits review
• Building a business development organization, including the hiring of a VP Business Development and multiple Account Executives

www.nalworldwide.com

MediaWhiz is a diversified provider of online performance-based marketing services. Within 18 months of Lake Capital's initial investment, MediaWhiz acquired four other companies to extend its service offering. The Lake PCS team has led the following activities:

• CEO, CFO, Director of Marketing searches
• Integration of multiple businesses' operations and go-to-market strategy
• Post-acquisition organization design
• Accounting, payroll, and back-office systems integration
• Benefits consolidation
• Implement recruiting process for professional personnel expansion
• Marketing and communications plan, including hiring of a PR agency

www.mediawhiz.com