In July 2004, Lake Capital invested in Storecast Merchandising Corporation,
a national provider of merchandising services to retailers and consumer
product manufacturers. In 2007, the company rebranded to Driveline
after having completed four acquisitions that expanded the company's
scope of services and retail channel expertise.
Driveline's national network of more than 13,000 professional merchandising
employees performs regularly scheduled, dedicated route services
and special projects at the store level for a specific retailer
or multiple manufacturers. Services include stand-alone, large-scale
efforts, such as new store openings, new product launches, and special
seasonal/promotional merchandising. Driveline employees also
ensure that client products authorized for distribution are in stock
and on the shelf; add new products as approved, set up shelves of
products by category according to individual store plans, and monitor
overall salability of client products, among other things.
In 2006 and 2007, Driveline acquired four companies -- Archway Merchandising
Services, The Service Team, National Retail Services, and Merchandising Corporation of America -- to extend
its reach from, primarily, the grocery channel into the mass merchant,
dollar store, and home improvement channels, among others.
Lake Capital is working with management to integrate back-office
functions and bring systems on to a single platform. To date,
more than $900,000 has been saved in a restructured benefit plan