Capital Infusion to Support Continued Expansion of Geographic Reach, Merchandising Solutions Offered, and Channels Served

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MALVERN, PENNSYLVANIA/ September 7, 2004/Businesswire/ -- Storecast Merchandising Corporation, today announced that private equity firm Lake Capital has made a significant equity commitment to partner with and continue growing Storecast, a leading national merchandising services company. Founded in 1943, Storecast is recognized as one of the premier providers of professional merchandising services to major retailers and consumer products manufacturers throughout the United States.

Storecast, through its experienced management team and its trained field force of 2,000 employee merchandisers, helps clients achieve their marketing and retail objectives by providing a full range of in-store services, including new store set-ups and remodeling, on-going planning and reset services, and other specialty retail projects and services. The firm's extensive national footprint and reputation for high-quality execution have made it a leading independent service provider. Storecast's growth strategy in partnership with Lake Capital includes maintaining superior execution while continuing to expand the company's core grocery and drug store practice and building out of services to other channels, allowing clients to realize the benefits of Storecast's increased scale and reach.

"Clients are increasingly looking for a single solution provider that can offer consistent quality and cost-effective service nationally for all of their in-store merchandising needs," explained Vince Willis, chief executive officer of Storecast. "Our partnership with Lake Capital will allow us to continue building a leading professional merchandising services firm with broad geographic reach serving a number of high volume retail channels, including grocery, drug store, mass market, consumer electronics, office products, and home improvement, among others. We also plan to invest in expanding our capabilities to deliver additional high-value services that enable our clients to achieve their sales and marketing objectives."

"We're very pleased to share a strategic and operational vision with Vince Willis and the other members of Storecast's outstanding team," noted Paul Yovovich, president of Lake Capital. "Together, we are building a unique merchandising services company positioned to address the broad range of clients' retail services needs in a variety of industries across the country."

About Storecast

Storecast Merchandising Corporation provides merchandising services to more than 100 leading food and drug retailers, as well as major consumer goods manufacturers. Since its founding in 1943, Storecast has been providing innovative merchandising services to retailers and manufacturers. Services include new store set-ups and remodeling, on-going planning and reset services, and other specialty retail projects and services. Led by CEO Vince Willis since 1996, Storecast has grown at an average annual rate of 40% under his tenure.

More information is available at www.storecast.com

About Lake Capital

Lake Capital is a private equity firm investing its current $500 million fund in partnership with outstanding executives to build leading business services companies through organic and acquisition-enhanced growth.

More information is available at www.lakecapital.com