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DVC HealthCare Adds Veteran Strategic Branding And Promotion Team
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Julia Ralston Yardley, PA and Irvine CA, January 25, 2005 -- DVC HealthCare, an award-winning healthcare communications agency, today announced the appointment of Joseph Doyle, RPh as Chief Branding and Strategy Officer and Mary LaFleur as Creative Director. "With the addition of this proven team of Joe Doyle and Mary LaFleur, DVC HealthCare has accelerated its goal of creating a unique healthcare agency" said Julia Ralston, President of DVC HealthCare. "In its first 3 years of existence, DVC HealthCare has grown rapidly by combining its foundation in scientific expertise with strategic and creative solutions to address our client's challenges. Joe and Mary collectively bring 40 years of expertise in applying the discovery and analysis of target audience perceptions to the science of brand creation, brand launch, and brand promotion throughout a product's lifecycle. This firm foundation has enhanced the awareness and adoption of many pharmaceutical, biotechnology, and medical device brands." Just prior to joining DVC HealthCare, Joe was the founder of the I-Brand Group where he and Mary partnered with innovative healthcare companies to brand and launch their new entries. Before that, Joe was CEO and Mary was Creative Director of 1Health Communications, an Omnicom company. Under their leadership 1Health Communications established itself as one of the top 50 healthcare agencies and a pioneering leader in West Coast healthcare branding, advertising, and promotion. "With the addition of Joe and Mary, DVC HealthCare has established a new office in Irvine California that will allow us to serve clients across the country more effectively. We remain committed to expanding our service offering to provide all of our healthcare clients with specific solutions that improve brand speed to market, accelerate brand uptake and increase brand loyalty. With the addition of this strategic branding and promotion team, we can offer our clients new senior level talent in these crucial areas, and serve as the complete strategic partner in prelaunch, launch, and beyond." Ms. Ralston added. About DVC HealthCare.
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